Friday, December 7, 2018
A Look at Licensing Agreements
NJ-based sales professional Joel Goldstein is the owner of JoelScott Inc., a children’s merchandise consulting firm in Livingston. An experienced manager and sales executive, Joel Goldstein has worked directly with licensors to execute brand strategies in the NJ region for many years.
A licensor refers to an entity, a person, or a company that owns exclusive rights to something. Licensors grant a third-party, known as a licensee, a limited right to use the object or idea that they own. Often categorized as intellectual property, it could be a design, brand, technology, or product protected by a trademark or patent.
As a legal contract, a license agreement provides details on the arrangement between a licensee and a licensor. These documents typically have several elements. First, they describe the scope of an agreement, which covers the deal’s time frame, as well as exclusivity and territorial requirements. Moreover, it outlines the financial arrangements between two parties. These can be complex and include a variety of factors, such as minimum payments and royalties.
In addition to these components, licensing agreements define renewal options and the criteria for termination by one of the parties.
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